Haseena Hannah Mehtar

Co-founder & CEO

About Hannah

Hello There, I am Haseena Hannah Mehtar - Acting CEO of Elite Femme Cosmetics, which is a company focused on the Radiance of the Pro Athlete by Make-up Artists like myself. Make up has always been a Passion of Mine since the moment I could remember and after completing my University Degree in Psychology I set my sights on following my passion at the esteemed Face to Face Make-up Artistry and Beauty College. This Journey of Professional Make-up Application has taught me that Make-up Artists require Grit, Consistency and Stamina to be successful and overall "the Professional". This ideal of an Artist had me thinking, what about female Athletes who are required to be hard at work while looking their best and still having great skin? Inspired by the hard work of Athletes I began Elite Femme Cosmetics with my Splendid Partner Miane Nel to ensure Athletes can focus on the game while looking their best during and after each Match. Outside my Professional life, I am always finding new brands of Make-up and following their trends on Social Media and learning about ways I can implement and better my own products along with myself to refine my craft. Make-up is constantly evolving and it is my goal to evolve alongside it.

Motivation

I have struggled with Acne for the most part of my life and this made me want to cover it up all the time. What I didn't know at the time or didn't want to admit was that the Cosmetics I was exposing my skin to was severely damaging and made my Acne worse. This really lowered my self esteem at the time and I was extremely frustrated with my skin. Nothing was helping no matter how many times I changed my product or how much I used. Was there no other brand that could help me in the world of Cosmetics? Truly there was but I could not afford it even as an Adult. Finally I learnt my acne was hormonal but the harder I worked through the day the more I would sweat I needed something to work. All these negative thoughts have boiled into one, a foundation that is innovative, gives the wearer confidence, is different from other cosmetics, realising clean and functional beauty is a necessity fulfilling all the needs of the modern problems we face today with our skin. It is my absolute pride and joy to present and uphold PowerGlow Cream Foundation as it has brought me back my confidence and allowed me to take a hold of my life once more. Bye-Bye insecurity and Hello glowing and happy skin! Sweat-Resistant, Long lasting and Skincare-Infused, this is exactly what I want for my girls on the grounds.

Experience & CV

Hannah holds a University Degree in Psychology and is a graduate of the esteemed Face to Face Make-up Artistry and Beauty College. Her journey in professional makeup application has instilled in her the importance of grit, consistency, and stamina, key attributes she brings to her role as CEO of Elite Femme Cosmetics. She has also gained experience in digital marketing and brand strategy through various freelance projects and workshops, focusing on the beauty and wellness industry.

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