About Elite Femme Cosmetics
Headstrong about the Radiance for the Pro Athlete.
Our Story
Elite Femme Cosmetics is a Cosmetic Company that strives for excellence in three categories, Long Stay and Sweat Resistance; Skincare benefits; and Vegan based Products. Founded in 2025 by Haseena Hannah Mehtar and Miane Nel, Elite Femme Cosmetics has created through the science of hard work and perseverance, PowerGlow. A brand known for Pro Athletes on the field and for women who have highly active lifestyles who want to look their best. Hannah has created, through careful consideration and timeous mixtures a Skincare infused sweat resistant and Vegan based foundation for our Athletes known as the PowerGlow Foundation which has a variety of shades for everyone! Miane has concocted a blush, working carefully in the laboratory and having endless conversations with experts, which is Pigmented, Sweat Resistant, and Long lasting with an impressive stringing range of colours to ensure that every Athlete has an opportunity to pick and choose. EFC not only ensures that there is delivery upon promise but also supports a variety of Movements which align with our Policies and Principles, getting involved with each Movement in their own special way and making a difference. You can view our Movement journey on our social media Platform.
Introducing PowerGlow
The heart of Elite Femme Cosmetics, PowerGlow is our premier brand designed for resilience, radiance, and performance, catering to pro athletes and active women.
Our Vision & Mission
Our vision and mission at EFC determines our Goals, we hope to be more involved in the lives of female individuals who are preparing for their next Match and hoping to become triumphant along with females such as nurses, photographers, and chefs who spend hours on their feet fighting their tired eyes and hoping to look their best while achieving their best life. Elite Femme Cosmetics is truly a company that is headstrong about the Radiance for the Pro Athlete.
Meet Our Founders
Haseena Hannah Mehtar
Co-founder & CEO
Hannah is the visionary force behind Elite Femme Cosmetics's product innovation, creating the PowerGlow Foundation with a focus on skincare, sweat-resistance, and vegan ingredients.
Learn More About Hannah
Mia (Sparkie) Nel
Co-founder & COO
Mia, also known as Sparkie, drives Elite Femme Cosmetics's creative product development, concocting the vibrant and long-lasting PowerGlow Blush range.
Learn More About MiaJoin Our Community
Become a part of the Elite Femme Cosmetics family. Follow us on social media and share your stunning looks with #EliteFemmeBeauty.