Mia (Sparkie) Nel

Co-founder & COO

About Mia (Sparkie)

Let me introduce myself. I'm Mia but I like to call myself Sparkie. I never thought I'll be able to make a dream come true to become a Make-up artist. I grew up loving to paint and to do everyone's makeup. One day I realized I could make a living out of my passion and I just started to follow my dreams. I am a passionate and creative makeup artist dedicated to bring out the inner sparkle in every individual. With a keen eye for detail and a flair for artistry, I transforms faces into breathtaking works of art. My love for makeup is contagious, and my enthusiasm is evident in every brushstroke. My mission is to empower my clients to feel confident, beautiful, and radiant, one makeup application at a time.

Motivation & Inspiration

I was going to create a Mascara, brown and black, but then I realised that the best thing to compliment a good Foundation would be a Gorgeous Blush. PowerGlow Cream Blush is my baby, as they say you can never have enough blush. I was inspired to make this blush by my niece whose cheeks are the cutest and most beautiful shade of Rosey pink I have ever seen. I wanted our clients to be able to feel as pretty as she is when she smiles and where better than when they are playing hard to win the game. In my eyes, every woman who plays wearing PowerGlow is the Winner.

As COO, Mia also brings her operational expertise: "I'm driven by the challenge of building a brand that not only offers fantastic products but also operates with integrity and efficiency. My goal is to ensure $Elite Femme Cosmetics is a name synonymous with quality, reliability, and customer satisfaction."

Experience & CV

Mia (Sparkie) brings a vibrant blend of artistic talent and operational acumen to Elite Femme Cosmetics. With a strong background in makeup artistry, she also has experience in e-commerce operations and supply chain management, having contributed to the growth of several online beauty startups. She holds certifications in advanced makeup techniques and is pursuing further education in sustainable business practices, aligning her artistic passion with robust business understanding to her role as COO.

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